Amoji is a behavioral health startup I co-founded to support people living with neurotrauma, and their families and friends, through each phase of recovery. We validated the need with 350+ interviews, piloted two iOS products, and designed a third for the long term. As CEO, I set direction and scope for a 15-person product team alongside my co-founder and CPO, Joanne Chuang.
The market for neurotrauma's behavioral health impact is much larger than the number of people injured, because the impact spreads to everyone close to them.
After my brother's spinal cord injury, I watched it ripple through his relationships: how he related to others, and how they related to him. I tested that idea before building anything, through discovery interviews with 350+ people with SCI, family members, friends, therapists and researchers.
So the company could stay with a community from the ICU onward.
Set product direction and scope across all teams, alongside co-founder and CPO Joanne Chuang.
Scaled to 15 graduate students across data science, human factors design, computer science and web development.
Recruited and managed 12 executives and experts across finance, data, neurorehabilitation, psychology, research and startups.
Raised $25K+ in non-dilutive funding through startup competitions and accelerators.
Led 350+ interviews to validate the problem and shape the product portfolio.